Are you a true-blue green or a sprout?

January 3, 2009 By 2 Comments



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I’m a green entrepreneur and this is a new trend with more and more individuals going green but there are some big differences on what kind of green you might be. I for one, believe we can all be some shade of green but we all know the person that buys bleach and then calls themselves an environmentalist. According to a recent Fortune Small Business Article with market research done by Roper ASW there’s actually only 9& of Americans that can be considered “true-blue greens” and this means they do what they believe and aren’t all talk. That’s a pretty small percent.

The market research concluded that 6% of Americans are considered “greenback greens” and these are the people that will buy green if it is convenient and of those 6% only a quarter of those people actually recycled. That’s alarming to me.

Next would be what Roper ASW is calling “sprouts” and this totals 31% and to be a sprout means you go back and fourth on green issues. What about all the rest you wonder….well they apparently don’t give a darn. SPECIAL REPORT: THE GREEN BUSINESS REVOLUTION points out that 1 in 5 Americans take part in some type of environmental activity and donating money even counts towards doing an environmental activity.

I have to point out that this is an older article I am referring to but what makes me write about this is I wonder whether the numbers are 1 in 5 anymore or if the trend is changing and maybe it’s 2 in 5? Have the percents gone up, gotten worse or stayed the same? Makes you think.

This article really was written to point out that consumers really don’t care about going green when it comes to doing their laundry or washing their windows and to prove it they tote all of these facts. If this is the case still today then why is my business doing so well? Why would there be such an interest in the product I am selling? Why would Green and Clean Mom be doing so well and why is that there are Green Home Makeovers and name brand products coming out with green products?

Folks, I think that the numbers are up and times are changing but the real question is: Are you part of that or do you still not care? With it being the year 2009 I believe we have tipped the scale but tell me your thoughts.




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  • http://www.greenandchic.com/blog Carla

    Those stats are alarming to me as well. I guess I live in my (Berkeley) bubble and forget where a lot of other people are coming from. I know I’m not the poster child of “green” but at least I am moving in the right direction.

  • http://www.azdogsofourlives.blogspot.com AZ Dog Mom

    This year I started taking baby steps towards going green. So I guess I’d fall into the Sprout category (though I’m more of a yellow sprout than a green sprout, but I’m trying). Its been interesting to watch my husband catch on be more conscious of what he’s using, throwing away and reusing. By taking these first steps, its also made me aware of the people I interact with daily and what their attitudes are towards doing things with the environment in mind. I’d say about 1/3 of the people at my company would be Sprouts, with maybe a handful that true greenback-greens, and maybe only one or two that could honestly say they’re true-blue greens. The rest really don’t care, or don’t have the time to care. But I do agree, that’s changing. And as more of the big brand name companies start offering truly greener options, more people will start caring, because the whole process will be made easier for them (they won’t have to hunt for products or do the research if they can just grab it off the supermarket shelves…). Like any big societal change, it takes time and the change will be more gradual than an overnight thing. But I think its a change that will indeed happen in teh coming years.

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