Editors Note: Original article was posted by Jennifer Lance from Eco Child’s Play. Where parents can learn creative ways to raise a family as toxic free as possible.
We get a lot of press releases from companies big and small touting their green initiatives. I usually dismiss the ones from major corporations like Disney and Barbie as greenwashing, but I still pass them on to our writers. After much prodding and persuading from my online friends, I usually take up the issue myself, as I just can’t help myself. Disney….it’s your turn.
Disney has just issued the company’s first ever comprehensive corporate responsibility (CR) report. For a company that was founded in the 1920s and is the largest media and entertainment corporation in the world, this report is a long time overdue!
The long term environmental goals outlined in the report are:
- Zero waste
- Zero net direct greenhouse gas emissions from fuels
- Reduce indirect greenhouse gas emissions from electricity consumption
- Net positive impact on ecosystems
- Minimize water use
- Minimize product footprint
- Inform, empower and activate positive action for the environment
These are great goals, but what do they mean? When such goals are accompanied by statements like, “While Disney has always been a leader in environmental stewardship, we are taking ambitious steps to help preserve our planet for future generations,” said Disney Senior Executive Vice President and CFO Thomas O. Staggs, the red flag starts waving! If Disney is such a leader in environmental stewardship, how come this is their first CR report ever? Thereports:
For example, Disney’s two cruise ships in 2006 generated nearly 270,000 tons of “carbon-dioxide equivalents,” a measure of the various gases thought to contribute to climate change. The two ships, which sail out of Port Canaveral, accounted for 48 percent of Disney’s companywide emissions of 566,000 tons for the year.
Yep, long record of environmental stewardship for sure! What about the six figures of energy consumed and garbage generated at Disney theme parks annually?
Disney has also pledged to move towards green and chemical free cleaning, but the Eco Child’s Play >>>>>>thinks they can do better but find out how by reading more over at