“Hey Sommer, I’m wondering do companies pitch you or do you pitch them? How do you start working with companies and brands?”
Oh, good golly I hear this all of the time and I don’t have an easy answer. I wish I could say I blink, spin around three times and wiggle my nose and the brands and companies I want to work with appear in my inbox with big dollar deals that meet my timeline. That isn’t the case.
My experience is this:
-I create good content (shhh, I try!). I build a sphere of influence through Twitter, Facebook, blog readers and traffic. The brands PR firm notices.
-The brands PR firm notices because of lists created online, Klout and searching the niches they’re looking for and the top blogger in those niches.
-I am prepared with a media kit when the PR firm comes knocking.
-I have examples when they ask.
-I provide references if they need them.
-Case studies and reports are at my fingertips to throw their way.
-I’ve built a social media footprint and online resume, so to speak.
The reality is this:
-I rarely pitch integrated campaigns (sponsored posts, videos, Tweets, Facebook posts, banner ads) to a company unless I really want to work with them.
-I get pitched often and have my response ready to roll within minutes because I’ve gotten used to answering the emails and have the package ready – unless there is something special they are looking for. Be prepared with the meat before the BBQ happens, you know?
-Not all pitches turn into paying gigs or relationships and yes, I’ve spent hours on conference calls, emailing back and forth and nothing came of these efforts yet. I say yet because I believe in Karma.
Oh, you wanted an easy answer like the twinkle your nose, wink, do a jumping jack and burp? Sorry, I wish. You just have to keep working on being authentic, building your influence and be prepared to either sell yourself to a company or when they come knocking you have what they’re looking for. For other great tips and resources on the topic read Mom Bloggers Can Make Money.
Why not? Great tips for free!