fordgreen

Lincoln Concept C Debut at NAIAS

Months ago when I attended the North American International Auto Show I met some really wonderful people that of course seemed like celebrities to me (@scottmonty, @emom, @maggiefox, @zoedisco, @potatowedge). It was a great time but the real highlight of the trip was talking to Sue Cischke, Ford’s first Senior Vice President of Sustainability, Environment and Safety Engineering.  As busy as Sue was that day she agreed to let me interview her and of course I wanted to ask questions that would appeal to the average parent or consumer. What I really wanted to know was what is Ford doing different then all the other companies out there to support the green initiative. What sets them apart? Do they have visions for the future and alternative energy? I wanted some answers on hybrid engines because I’ve been skeptical and some tidbits that most people don’t know about Ford.

Henry Ford and Hybrids

Sue Cischke knocked it out of the ball park and answered all my questions and then some! Sue hits on many key points of needing partnerships to help make the U.S. not so dependent on foreign oil and to have energy security. She explained how not all hybrids are created equal and Ford uses hybrid advanced technology with their engines being certified for up to 100,000 miles. After the life the battery is over they hope to recycle the batteries and are dedicated to the long term vision of sustainability because green is not just a buzz word for Ford.

Sue mentioned how in some of the earlier quotes of Henry Ford he discusses Ethanol for a fuel alternative and this fascinates me. How ahead of the time Henry Ford was and how this Michigan man really was dedicated to the environment as well as technology.

Ford and Alternative Energy

Sue Cischke surprised me when she explained how the Ford Motor Company was already using alternative energy to help fuel their plants. In England they are using wind power and in Spain they are using solar power! Did you know this?

Being from Michigan I grew up going to the Henry Ford Museum and Greenfield Village but I still believe many people in Michigan and in American do not know that Ford has been working at being “greener” for over 10 years! They have the largest green roof at their Rouge plant that is over 400,000 square feet!

I learned a lot about automobiles during my visit to Detroit. I saw beautiful vehicles, innovative technology, concept vehicles that made me drool and people that inspired me on many levels. I’m honored to have interviewed Sue Cischke and learn some new information on just how eco-savvy Ford really is.

Visit my YouTube channel for more videos of the NAIAS.

photo credit: Wendy Piersall (@eMom)

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