Everyone know what Kimberly-Clark does right? They make Kleenex and the Scott and Cottonelle brands. The other day they announced they would increase the conservation of forests and become a leader of sustainable produced tissues products. Greenpeace has teamed up with Kimberly-Clark to help them revise their standard and work toward what they are calling a “Kleercut” campaign of obtaining 100% of of the companies wood fiber for tissue products from eco-friendly sources.

What does all of this mean? It means that Greenpeace is going to work with Kimberly-Clark to steer them in the right direction to protect Endangered Forests and increase the use of both the Forest Stewardship Council (FSC) certified fiber and recycled fiber. The goal is by the year 2011 Kimberly-Clark will ensure that 40% of it’s North American tissue fiber is either recycled or FSC certified. That would mean a 71% increase for the company or 600,000 tons of fiber!

Wow, way to go Kimberly-Clark and thanks to Greenpeace for teaming up to help big companies work toward sustainable business practices that help everyone. Watch the video on the campaign here.

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