Attention: Giveaway at the bottom of this post!

Companies, P.R. Firms, Marketing Gurus hear this loudly “Social Media and Marketing…it can bite you in the butt if you aren’t careful.” Take a lesson from Motrin, owned by McNeil Consumer Healthcare and a brand of Ibuprofen that is learning the hard way and will need plenty of their own medicine. Two powerful lessons can really be gleamed from a distasteful “mom-aloague” ad running at the Motrin website (until they take it down). The first being that social media and marketing, it works and it’s powerful but that also it can work against you if you don’t watch what you do and say. Second, don’t mess with moms and what they are capable of. Just visit fellow blogging pal, Katja’s site for some very evident facts to prove what I am saying. It’s not good for Motrin, not good at all. If you’re a mom blogger and you want know what you can do next (besides the blogging and tweets) visit Amy over at Crunchy Domestic Goddess.

Personally, I don’t believe that “baby wearing” is a fashion statement or trend. If worn incorrectly, sure you might hurt your neck or back but for the love of all things good, don’t put that in a marketing pitch to sell more over the counter drugs. Moms should carry their babies; hold their babies, use slings or carriers because they want to be close to their baby and because the baby wants to be close to their mommies and daddies. Not to be “trendy” or fashionable. It just so happens that a mom or dad might want to be fashionable if they use a sling or carrier but they aren’t using the contraption to look cool. Come on! Backwards thinking here and I’m not sure who created this video and what team of idiots decided that this would be a good message to send. Perhaps condescending people without children or people that wore carriers and slings incorrectly? Sadly, they might not have jobs this week but in reality, they should have thought this one through a little more.

Research shows that baby wearing certainly isn’t a fashion trend but has been around for over 50,000 years and is very cultural diverse with women in other countries using the wraps, slings and carriers to hold baby while they carry food or do chores. The sling has been around longer than the brand Motrin and probably will be. Aware Parenting writes a great article that is very resourceful and rich in resources suggesting perhaps that,

” The invention of simple baby carrying devices may have played a decisive role in the development of the human species.”

In honor of all of those that wear their babies close to their heart, hold their babies close to their heart or disagree with the ad that Motrin has decided to run, please leave a comment on your thoughts and feelings. One comment will be randomly drawn to win a Organic Moby Wrap (pictured above) complements of

The Organic Moby Wrap made from 100% soft, organic cotton, EKO-certified by Skal International Retails for: $69.95. One winner will be drawn on November 21, 2008.

Congrats to:

Zoe Lee comment number 43

I would definitely agree that baby wearing is not a trend, but a choice, much like feeding from a bottle vs from the breast.

Zoe Lees last blog post..Thanksgiving is approaching….

Here are your random numbers:


Timestamp: 2008-11-30 20:14:20 UTC

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