Yesterday I talked with some professionals in a leadership group about managing their online reputation. We went over the mistakes to avoid on social media and what you post online having an impact on who you work for and for your brand image. One of the things we went over is how to monitor and manage your online reputation. It shocked me how many in the room had never even used Google to look themselves up. Monitoring your name and reputation is important nowadays when anyone can post anything so quickly via their Smartphone!
Understanding what types of tools are out there to help you monitor and manage your online reputation is the first step to taking control of your online presence. If you’ve never concerned yourself in the past about how you’re perceived across the Internet those days are over. Take control using these tools.
You’re probably not surprised that Google would be the first suggestion when it comes to managing your online reputation. Every person who has a Google account has a Google Dashboard. On that Google Dashboard you can see Data Tools. If you click on the options for Me on the Web you will find some astonishing information about yourself.
Within Google’s Me on the Web you can also set up an alert to be informed each time someone mentions your name, email address, or other keywords that you choose. This is a great way to be informed immediately when a discussion is taking place about you, your brand or your products and services.
If you have more than one Google account it’s important to check out all the information in all accounts that Google has compiled about you. Correct what is wrong, and hide what you don’t want visible to the public.
There are paid and free tools you can use to manage your social online reputation. Paid tools like Naymz can help you understand how much influence you have across social media accounts and help you establish your brand as well as help you earn influence to increase your online reputation.
But, you can also use social media free to search for information about yourself, your product and your brand. Some social media accounts let you set up alerts too. A paid option to monitor when someone mentions you is called mention.net. You might like to check that out for easier results than doing it all yourself.
It’s important to do searches on all social media accounts to find out what’s being said about your business. If you have the option don’t forget to turn off personalized results. You want to know what other people are seeing and those search results could be very different when search engines personalize results geographically and otherwise. Using a service like Tweetbleep can really help too.
One final tool that has to be mentioned is HubSpot’s Marketing Grader. This can help you understand how you are doing as an online presence and a brand with your marketing efforts. Simply go to the website and sign up for Marketing Grader. You’ll get a report that is useful from the start to let you know how you’re doing in various areas like blogging, social media, seo, lead generation and more. They’ll give you a grade out of a 100 possible points and ideas to improve.
The larger the Internet gets, the smaller our world becomes. It’s imperative today to monitor and manage your online reputation using whatever tools you can to ensure that prospects and consumers get a true picture of your offerings. By ignoring your online reputation you might find out that the results you expect from all the hard work you do online are less than expected.
Here is a list of other tools and resources you might find helpful when managing your online reputation or a clients:
- Secure.me (excellent for Facebook profiles)